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Journal of Marketing Practice(119)
ISSN: 1355-2538
1    
Stress and consumer behavior Coping strategies of older adults 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:233-247  

Mathur Anil;   Moschis George P;   Lee Euehun;  

来源数据库:ABI/INFORM Global        

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2    
Educating adland - is the advertising industry finally discovering the older consumer? 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  

Lavery Kevin;  

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3    
Stress and consumer behavior 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:233-247  

Mathur Anil;   Moschis George P;   Lee Euehun;  

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4    
A gap analysis of perceptions of hotel attributes by marketing managers and older people in Australia 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:200-212  

Wei Sherrie;   Ruys Hein;   Muller Thomas E;  

来源数据库:ABI/INFORM Global        

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5    
Heritage, nostalgia, and the “grey” consumer 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:177-199  

Goulding Christina;  

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6    
Heritage, nostalgia, and the "grey" consumer 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:177-199  

Goulding Christina;  

来源数据库:ABI/INFORM Global        

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7    
Identifying the expectations of older food consumers 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:213-232  

Hare Caroline;   Kirk David;   Lang Tim;  

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8    
Marketing and older consumers 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  

Carrigan Marylyn;   Szmigin Isabelle;  

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9    
The portrayal of older characters in magazine advertising 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:248-261  

Carrigan Marylyn;   Szmigin Isabelle;  

来源数据库:ABI/INFORM Global        

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10    
Socialization influences on preparation for later life 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:163-176  

Mathur Anil;   Moschis George P;  

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11    
Identifying the expectations of older food consumers More than a “shopping list” of wants 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:6/7/8  Page:213-232  

Hare Caroline;   Kirk David;   Lang Tim;  

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12    
Marketing shopping centres: challenges in the UK context 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:5  Page:119-133  

Kirkup Malcolm H;   Rafiq Mohammed;  

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13    
Developments in airline marketing practice 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:5  Page:134-150  

Driver John C;  

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14    
New product development at Pennine Bathrooms 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:4  Page:106-113  

Wilson Ian;  

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15    
Using focus groups as a consumer research tool 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:4  Page:102-105  

Denise Threlfall K;  

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16    
Editorial 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:4  

McAuley Andrew;  

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17    
Editorial 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:3  

McAuley Andrew;  

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18    
What we know about consumers' color choices 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:3  Page:78-88  

Priluck Grossman Randi;   Wisenblit Joseph Z;  

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19    
Internet Editorial 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:3  

Winzar Hume;  

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20    
Predicting behavioural intention in a small business context 期刊论文

Journal of Marketing Practice: Applied Marketing Science     ISSN:1355-2538  Volume:5  Issue:3  Page:89-96  

Thompson Keith E;   Panayiotopoulos Paris;  

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