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期刊名称: Journal of Business & Industrial Marketing
Volume:24    Issue:5/6        Page:373-379
ISSN:0885-8624

Toward a transcending conceptualization of relationship: a service-dominant logic perspective期刊论文

作者: Vargo Stephen L
DOI:10.1108/08858620910966255

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页码: 373-379
被引频次: 173
出版者: Emerald Group Publishing Limited,EMERALD GROUP PUBLISHING LIMITED,Emerald Group Publishing, Ltd
期刊名称: Journal of Business & Industrial Marketing
ISSN: 0885-8624
卷期: Volume:24    Issue:5/6
语言: English
摘要: Purpose - The purpose of this paper is to propose and elaborate on a service-dominant-logic-based conceptualization of relationship that transcends traditional conceptualizations.Design methodology approach - The paper consists of a review of traditional conceptualizations of relationship, a review of service-dominant logic foundational premises that are useful in reframing the concept, and supporting views from the institutional economics and business ecosystems literature.Findings - A transcending, service-dominant-logic-based conceptualization of relationship as a general term representing the network-with-and-within-network nature of value creation, with transactions as "temporal isolates" of relationships is suggested.Originality value - This higher-order conceptualization of relationship provides a foundation for better understanding the role of relationship in value creation, as well as its correspondence to transactions and products.
相关主题: Relationship marketing, Ecology, Buyer-seller relationships, Networking, BUSINESS, Business networks (Social groups), Management, Vendor relations, Analysis, Studies, Logic, Business networking, Vendor supplier relations,

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