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期刊名称: Journal of Business & Industrial Marketing
Volume:4    Issue:1        Page:49-59
ISSN:0885-8624

Venture team application to new product development期刊论文

作者: Bingham Frank G Quigley Charles J
DOI:10.1108/EUM0000000002724

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页码: 49-59
出版者: MCB UP Ltd,Emerald Group Publishing Limited
期刊名称: Journal of Business & Industrial Marketing
ISSN: 0885-8624
卷期: Volume:4    Issue:1
语言: English
摘要: Presents a new product implementation model which is designed to reduce the risk inherent in new product ventures in the industrial marketplace. Show that while there is debate over the number of failures, there is little debate that the new product failure rate is high. Describes a process that gives the industrial firm the ability to exert greater control over internal and external factors critical to the successful new product implementation. Concludes that the model is appropriate for many types of firms.

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