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期刊名称: Journal of Business & Industrial Marketing
Volume:4    Issue:2        Page:61-63
ISSN:0885-8624

Has the marketing concept returned to the United States?期刊论文

作者: Ryan Edward J
DOI:10.1108/EUM0000000002732

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页码: 61-63
出版者: MCB UP Ltd,Emerald Group Publishing Limited
期刊名称: Journal of Business & Industrial Marketing
ISSN: 0885-8624
卷期: Volume:4    Issue:2
语言: English
摘要: Examines the renewed interest and application of the marketing concept in the United States. Argues that recent interest is the result of a decline in corporate America and the emergence of Japanese competition, signalling America′s refocus on customer needs, internal needs, and vendor relations. Calls for continued use of the marketing concept in American industry.
相关主题: Competitive advantage, Management styles, Manufacturing, Production planning, Success, Marketing,

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